The Staying Alive campaign, which was launched in 1998, is a partnership between MTV Networks International, Family Health International’s YouthNet, Kaiser Family Foundation, United Nations Population Fund (UNFPA), and the Joint United Nations Programme for HIV/AIDS (UNAIDS). It is a multimedia award-winning awareness and prevention campaign that seeks to help prevent HIV/AIDS by empowering the youth to protect themselves, fight stigma and discrimination, and engage businesses, media and organizations to form their own response to HIV/AIDS.
This multimedia global campaign includes long-form programming, such as documentaries, concert events, discussion programmes and made for TV movies, public service announcements, sexual behaviour polls, a dedicated, multi-lingual web site (www.staying-alive.org), and off-air marketing and grassroots promotions.
· What is the MTV Staying Alive Music Summit for HIV/AIDS?
MTV Philippines is proud to be part of the global Staying Alive campaign, and has shown its support since 2003 through the MTV Staying Alive Music Summit for HIV/AIDS – a massive concert that features the biggest names in music and entertainment.
Also seen as a celebration of life, the MTV Staying Alive Music Summit for HIV/AIDS serves as a call for everyone to take a united stand against the ignorance that prevails about HIV/AIDS. The event's main goal is to send out key messages and create a greater awareness about HIV/AIDS through the universal language of music.
· When and where will the MTV Staying Alive Music Summit for HIV/AIDS take place?
Date: Wednesday, December 12, 2007Time: Gates open at 3 pm, pre-show begins at 4 pm, main show begins at 6 pmVenue: SM Mall of Asia Complex
· Which artists and bands will perform?
1. Barbie Almalbis
5. The Dawn
6. Day One Movement
7. Giniling Festival
15. Miguel Escueta
16. Moonstar 88
17. Nameless Heroes
18. Out of Body Special
20. Parokya ni Edgar
24. Radioactive Sago Project
27. Session Road
33. Up Dharma Down
· What is the focus of this year’s campaign?While MTV continues to promote HIV/AIDS awareness by providing the necessary information that is essential to HIV/AIDS prevention, this year, the MTV Staying Alive Music Summit for HIV/AIDS will take it a step further by encouraging the youth to be responsible and take practical action by undergoing an HIV test. It’s the first time that MTV is placing the emphasis on testing—including who should get tested, why you should get tested and how to go about it.